Make Better Business Decisions With Confidence
Synergy helps organizations uncover market opportunities, understand consumers, and reduce business risk through research-driven intelligence and strategic insight.
25+
Years of Experience
500+
Research Projects
Millions
of Consumer Data Point
Global Research
Exclusive Partner in the Philippines
Trusted by Leading Organizations
What Synergy Can Do For You
Brand Intelligence
Track awareness, perception, and equity to build stronger, more competitive brands.
Strategic Consultancy
Turn insights into actionable strategies that drive growth and impact.
Featured Insights
Consumer Trends
Top 3 Most Considered Brands for Consumer Appliances Products
34% of Filipinos are planning to purchase kitchen and home appliances in the next 12 months.
Industry Report
Top 5 Automotive Brands Filipinos Consider as Leaders in Sustainability
Based on the research made by our team. Toyota is still the leaders as automotive brands in terms of sustainability.
Quick Facts
Top Source of Awareness For AI Tools
Social media (Facebook, Youtube, Twitter, etc.) is now the top source where people become aware for AI tools.
Thought Leadership
Are You Planning to Market Your Product using Metaverse?
Research says that 64% of Filipinos are likely to buy products or services being advertised in the metavese.
Recognition from International Award-Giving Bodies & Associations
Asia-Pacific Stevie Awards 2026 Bronze
Asia-Pacific Stevie Awards 2025 Bronze
Asia-Pacific Stevie Awards 2025 Bronze
Asia-Pacific Stevie Awards 2024 Bronze
ESOMAR Awards 2025 Finalist
Insights Association Next Generation MR Awards 2019 Finalist
ESOMAR Eureka Awards 2016 Eureka Finalist
Why Choose Synergy
With evidence-based strategies, deep research expertise, and actionable insights, we empower better decisions and measurable growth for your business.
We are your strategic partner
We ask the right questions and engage in meaningful dialogue to understand your business and marketing challenges. This let us propose the best research solutions, uncover gaps that need evidence, and co-create a roadmap that turns insights into action for today and what’s next
We deliver more than numbers—we unlock insights and action
We don’t stop at the “What.” We go deeper to uncover the “So What”—why it matters and the “Now What”—what actions to take. With experience as former marketers and entrepreneurs, we connect the dots and help you move forward with insight, relevance, and confidence.
We tell it like it is to help you succeed
We don’t sugarcoat. We give you the hard truths cutting through noise, challenging assumptions, and uncovering what really matters. Real progress starts with clarity, and trust is built on honesty. We’re here to move forward with you—committed to your success.
We stay in tune with what matters—so you stay ahead
The world doesn’t stand still and neither do we. We keep a close ear to customers, a sharp eye on the market, and an open mind to change. Through continuous learning, we help you spot shifts early and deliver insights that are not just relevant, but forward-looking.
Talks & Engagements
Upcoming Event
Consumer Clarity: Driving Marketing Success in the Age of AI
Strategic Insights for Growth in the Conscious Consumer Era at May 23, 2025 | 2:00 – 5:30 PM at Makati Diamond Residences.
Event Closed
Market [In]Sights: Beyond The Shift
Strategic Insights for Growth in the Conscious Consumer Era at May 23, 2025 | 2:00 – 5:30 PM at Makati Diamond Residences.
Event Closed
Market [In]Sights: New Norms and Realities
Strategic Insights for Growth in the Conscious Consumer Era at May 23, 2025 | 2:00 – 5:30 PM at Makati Diamond Residences.
Event Closed
Market [In]Sights: Finding Certainty in Uncertainties
Strategic Insights for Growth in the Conscious Consumer Era at May 23, 2025 | 2:00 – 5:30 PM at Makati Diamond Residences.
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