Make Better Decisions With Confidence
We combine rigorous research, a deep understanding of consumers, and strategic thinking to help organizations make better decisions and build stronger, more meaningful brands.
25+
Years of Research & Strategic Experience
Global + Local
Consumer Intelligence
Award-Winning
Research & Thought Leadership
Global Research
Exclusive Philippine Partner
Trusted by Leading Organizations
Question Business Leaders Ask
01
Should we launch this?
Is there a real market opportunity - and who will buy it?
02
Why aren't we growing?
What's holding the brand back, and where could growth come from?
03
How strong is our brand?
How are we performing against competitors - and are perceptions changing?
04
What do our customers really value?
What drives their choices, loyalty, satisfaction and willingness to pay?
05
Are our strategies working?
What's moving the needle - and what needs to change?
06
What's changing that we should be preparing for?
Which consumer, cultural and market shifts could affect our business next?
Question Business Leaders Ask
Should we launch this?
Is there a real market opportunity - and who will buy it?
Why aren't we growing?
What's holding the brand back, and where could growth come from?
How strong is our brand?
How are we performing against competitors - and are perceptions changing?
What do our customers really value?
What drives their choices, loyalty, satisfaction and willingness to pay?
Are our strategies working?
What's moving the needle - and what needs to change?
What's changing that we should be preparing for?
Which consumer, cultural and market shifts could affect our business next?
Question Business Leaders Ask
Should we launch this?
Is there a real market opportunity - and who will buy it?
Why aren't we growing?
What's holding the brand back, and where could growth come from?
How strong is our brand?
How are we performing against competitors - and are perceptions changing?
What do our customers really value?
What drives their choices, loyalty, satisfaction and willingness to pay?
Are our strategies working?
What's moving the needle - and what needs to change?
What's changing that we should be preparing for?
Which consumer, cultural and market shifts could affect our business next?
Question Business Leaders Ask
Should we launch this?
Is there a real market opportunity - and who will buy it?
Why aren't we growing?
What's holding the brand back, and where could growth come from?
How strong is our brand?
How are we performing against competitors - and are perceptions changing?
What do our customers really value?
What drives their choices, loyalty, satisfaction and willingness to pay?
Are our strategies working?
What's moving the needle - and what needs to change?
What's changing that we should be preparing for?
Which consumer, cultural and market shifts could affect our business next?
How We Help
Market Research
Quantitative and qualitative research designed around the business questions you have and the decisions you need to make.
Consumer Insight
Understand the behaviors, motivations, needs and tensions shaping consumer decisions.
Brand Intelligence
Track how your brand is perceived, performing and changing – against the market and competition.
Strategic Consultancy
Turn evidence and insight into clearer choices, stronger strategies and actionable growth opportunities.
Why Choose Synergy
With evidence-based strategies, deep research expertise, and actionable insights, we empower better decisions and measurable growth for your business.
We are your strategic partner
We ask the right questions and engage in meaningful dialogue to understand your business and marketing challenges. This let us propose the best research solutions, uncover gaps that need evidence, and co-create a roadmap that turns insights into action for today and what’s next
We deliver more than numbers—we unlock insights and action
We don’t stop at the “What.” We go deeper to uncover the “So What”—why it matters and the “Now What”—what actions to take. With experience as former marketers and entrepreneurs, we connect the dots and help you move forward with insight, relevance, and confidence.
We tell it like it is to help you succeed
We don’t sugarcoat. We give you the hard truths cutting through noise, challenging assumptions, and uncovering what really matters. Real progress starts with clarity, and trust is built on honesty. We’re here to move forward with you—committed to your success.
We stay in tune with what matters—so you stay ahead
The world doesn’t stand still and neither do we. We keep a close ear to customers, a sharp eye on the market, and an open mind to change. Through continuous learning, we help you spot shifts early and deliver insights that are not just relevant, but forward-looking.
Featured Insights
Consumer Trends
Top 3 Most Considered Brands for Consumer Appliances Products
34% of Filipinos are planning to purchase kitchen and home appliances in the next 12 months.
Industry Report
Top 5 Automotive Brands Filipinos Consider as Leaders in Sustainability
Based on the research made by our team. Toyota is still the leaders as automotive brands in terms of sustainability.
Quick Facts
Top Source of Awareness For AI Tools
Social media (Facebook, Youtube, Twitter, etc.) is now the top source where people become aware for AI tools.
Thought Leadership
Are You Planning to Market Your Product using Metaverse?
Research says that 64% of Filipinos are likely to buy products or services being advertised in the metavese.
Talks & Engagements
Upcoming Event
Consumer Clarity: Driving Marketing Success in the Age of AI
Strategic Insights for Growth in the Conscious Consumer Era at May 23, 2025 | 2:00 – 5:30 PM at Makati Diamond Residences.
Event Closed
Market [In]Sights: Beyond The Shift
Strategic Insights for Growth in the Conscious Consumer Era at May 23, 2025 | 2:00 – 5:30 PM at Makati Diamond Residences.
Event Closed
Market [In]Sights: New Norms and Realities
Strategic Insights for Growth in the Conscious Consumer Era at May 23, 2025 | 2:00 – 5:30 PM at Makati Diamond Residences.
Event Closed
Market [In]Sights: Finding Certainty in Uncertainties
Strategic Insights for Growth in the Conscious Consumer Era at May 23, 2025 | 2:00 – 5:30 PM at Makati Diamond Residences.
Recognition from International Award-Giving Bodies & Associations
Asia-Pacific Stevie Awards 2026 Bronze
Asia-Pacific Stevie Awards 2025 Bronze
Asia-Pacific Stevie Awards 2025 Bronze
Asia-Pacific Stevie Awards 2024 Bronze
ESOMAR Awards 2025 Finalist
Insights Association Next Generation MR Awards 2019 Finalist
ESOMAR Eureka Awards 2016 Eureka Finalist
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We help businesses grow and remain relevant through evidence-based strategies, advanced analytics, and exclusive access to both global and local consumer insights.
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